News & Update: How Datanet Customers Benefit from Our LINX Partnership

How Datanet Customers Benefit from Our LINX Partnership

For nearly 30 years, the London Internet Exchange (LINX) has played a vital role in helping organisations around the world exchange internet traffic quickly, securely, and reliably. Through their trusted peering network, LINX connects thousands of ISPs, content providers, cloud services, and enterprises—enabling fast, direct connections between partners, suppliers, and end-users.

At Datanet, we’re proud to offer our customers the advantages of being connected to this world-class network through our partnership with LINX.

🌐 What is Peering and Why Does It Matter?

Peering is the process of exchanging internet traffic directly between networks, rather than routing it through third-party transit providers. This direct connection reduces latency, increases reliability, and improves overall performance—especially for businesses that rely on high-speed data access or cloud-based services.

 

 

🚀 Benefits to Datanet Customers:

1. Faster, More Efficient Connectivity
   By accessing LINX through Datanet, customers benefit from lower-latency connections to a wide range of networks—including major cloud providers, content platforms, and global carriers.
2. Improved Network Performance & Resilience
   Peering reduces the number of network “hops” your data needs to take, which improves performance and minimises the risk of outages caused by third-party transit issues.
3. Enhanced User Experience
   If you run customer-facing applications, websites, or platforms, the faster routing made possible through LINX peering results in a smoother, faster user experience—critical in today’s digital-first world.
4. Cost-Effective Bandwidth
   Peering can reduce the cost of upstream internet transit. For Datanet customers, this means improved performance and value for money.
5. Global Reach, Local Access
   Datanet customers benefit from being connected to one of Europe’s most important Internet Exchanges—all while keeping their infrastructure local at our secure ARK Data Centre in Farnborough.

Whether you’re a growing enterprise or an established provider, peering through LINX with Datanet ensures your business remains fast, efficient, and ready for the demands of tomorrow.